Choose an Optimizely partner for your DXP journey

As this article goes out into the digital ether, we are living through a time that has forced many brands to rely almost entirely on their digital channels for survival. COVID-19, along with the lockdowns and social distancing that have come with it, has fundamentally changed (for now) how people behave. With the offline world ground to a halt, brands that have powerful and flexible digital experience platforms in place are managing to adapt, while those who have neglected digital transformation in recent years are scrambling to react.

Digital experience platforms, you say?

What is a digital experience platform?

A digital experience platform (DXP) is a category of enterprise software that combines commerce, content, and marketing into one platform. They can perform the functions of an e-commerce platform and a CMS, and much more. They have emerged in recent years as the need for a more customer-centric and integrated way of delivering digital experiences has become pressing for many brands.

While major players like Amazon, Google, Facebook, and media platforms like Spotify have been offering increasingly customer-focused experiences, the majority of brands have lagged behind. The issue now is that the sorts of engaging, relevant, and often highly personalized experiences delivered by these big brands are within reach of smaller disruptor brands. As a result, established businesses (in both B2C and B2B) are getting squeezed: customer expectations are being driven by the likes of Google and Amazon, while agile startups are moving quickly to outpace the competition.

With a DXP in place, you can begin to link up different stages of your customer journeys, provide relevant experiences that meet customer needs, and get a unified view of the truth in your business. Otherwise, you end up with commerce and content separated, confusing journeys for customers, and marketing and sales teams with totally different views on the business and customers. In short, things can get very messy indeed.

What is Optimizely?

Optimizely is a leading DXP that seamlessly blends content and commerce platforms, enhanced with real-time AI capabilities to serve up rich, personalized, and relevant experiences to customers no matter where they are in their journey.

Widely recognized as a leader by industry analysts like Gartner and Forrester, Optimizely has the scope and scale of huge, enterprise-level behemoths like Adobe, while retaining a flexibility and agility that makes it ideal for quick deployment. This means, as a platform, it can grow with a business without bogging people down in complexity. In fact, they recently helped one client get a new site live and rolling in 30 hours to handle the huge influx of traffic and queries due to the COVID-19 pandemic.

Our partnership with Optimizely began because we had more clients interested in completely rejuvenating the digital experience they were offering their customers. We all know that the customer journey is no longer straight, neat, and narrow, and brands are constantly trying to keep experiences relevant throughout a customer’s individual journey. For us, Optimizely is the DXP that delivers the dynamic and responsive experience that customers desire.

Some of the reasons why we chose to partner with Optimizely are:

Optimizely has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Digital Experience Platforms for the fifth consecutive year.
They’re built for the speed needed in today’s 24/7 world. Industry analyst Forrester conducted their Total Economic Impact study on Optimizely and found it delivered over three times the ROI of its nearest competitor, and reached breakeven in half the time (just six months compared to 13).
Its advanced AI-powered personalisation creates tailored digital experiences based on intent and behaviour data. The power of its AI and machine learning also takes the weight of marketers and businesses, automating the personalisation process across the search, research, and purchase phases of the customer journey.
It’s a simpler platform than others in the field. The simplicity isn’t due to a lack of functionality, but due to clever design and understanding of customer needs. It’s important for us that our clients get a system that doesn’t take them an age to learn and begin to use effectively.
It’s highly extensible, thanks to a large number of seamless integrations and an extensive App Marketplace, which makes integration with a client’s tech stack and customisation as simple as possible.

What is an Optimizely partner?

Optimizely partners are approved businesses that work with Optimizely to build and deploy the Optimizely DXP for organizations. Partners have to meet certain standards to achieve partner status.

Optimizely partners get access to exclusive training and support resources that allow them to more effectively deploy the platform. They can also perform many other tasks such as:

Consultation and guiding best practices
Integrating Optimizely with other platforms
Optimizing deployments
Handling migrations from another DXP, CMS, or e-commerce platform

Why choose a partner?

When you opt for a genuine Optimizely partner, you know you’re working with experts who can use their knowledge and access to official resources to assess, plan, and execute your deployment to the highest standards.

Because Optimizely partners are also held accountable to certain standards by Optimizely, you can also trust that they’ll:

Take the time to understand your business and its goals
Generate an accurate plan that takes into account your workflows, technology stack, and critical infrastructure
Positively engage stakeholders across the business

These are all vital to a successful project, and Optimizely partners take the responsibility seriously. When your website can be driving millions in revenue for your business, you can’t afford for things to go wrong. Optimizely partners are the safe hands you need.

If you’re interested in making the switch to a customer-centric DXP and delivering the digital experiences your customers want, which also grow your business, get in touch with us today.