First, let’s start with a quick definition of what a headless CMS actually is. Rather than being monolithic and integrated by design, a headless content management system severs the connection between the frontend and the backend of a website.

The frontend is the site’s structure and what people see when they load it, whereas the backend is all about programs, software, access control, and where data is stored.

Where do marketers come into this? The content they create is housed in the backend.  By separating the back from the front, marketing teams have more control over their content and how they distribute it. A headless CMS offers:

• Speed and flexibility. Marketers can write, edit and publish copy without thinking about the frontend presentation and delivery.
• Organisation and management of content from one place. As a result, content is reusable and simpler to scale, meaning it’s easier to implement an omnichannel strategy and create personalised journeys.
• Resilience and high performance.  If the backend has issues or needs maintenance, your marketing team can continue working on copy and there’s no downtime for the frontend – the live site.

Who is Prismic?

Prismic is a tech enterprise that launched in 2013. They’re focused on “building a sustainable company that grows organically”. Distributed across 18 countries, their clients range from Google and Deliveroo to eBay and Ford.

Prismic’s value proposition

Prismic’s CMS provides a user-friendly, fast and flexible way to manage content across channels of your choice, whether that’s websites, apps, IoT devices or dashboards. There’s the ‘content editing app’ (the Writing Room) for creating, editing and publishing, and the ‘content API’ (application programming interface) that delivers the content.

Rather than being tied to the themes, modules and functionalities of a frontend, you have total freedom regarding where and how content reaches your audience. Prismic also gives marketing teams independence from developers – they can create new pages and custom designs, and instantly update content. 

Additional benefits include:

• Editorial features like a rich editor, live and shareable previews, dynamic layouts, revision history, collaborative editing, multi-language capabilities, and scheduled publishing
• Compatibility with every technology (a big plus for your developers)
• Zero infrastructure maintenance worries, because Prismic takes care of hosting in the cloud

Prismic: accessible and powerful

Prismic’s headless CMS offers marketers an independent, intuitive and streamlined way to create, distribute and update content. The flexibility of the platform enables you to manage content across channels, whether you’re publishing to a web page, social media, or an app.

In turn, that helps you implement an omnichannel strategy – increasingly important, given so many purchases are made online across an array of channels, and consumers are demanding more from their digital journeys.

Prismic’s CMS is fast, user-friendly and customisable, and it comes with a host of first-rate editorial features. For more updates, follow us on LinkedIn or Instagram.