Adfenix case study - image of man looking at digital device.

Service and project type

Digital strategy | Strategy, brand positioning, campaigns

Relationship

Adfenix is a proptech firm from Sweden, with operations in the Nordics, UK, Asia-Pacific, and USA. They have been named in the Deloitte Fast 50 for Sweden. We worked with them to help solidify their positioning and create a marketing strategy during a period of growth and expansion.

Problem

The newly appointed CMO needed a partner to help develop a strategy and provide executional support across a range of work streams. 

Solution

  • Brand strategy development – including industry research and development of new strapline
  • Initial content marketing strategy
  • Webinar campaign for nurturing existing clients
  • Account based marketing to help secure important new business projects
  • Rise of Portals – Sample content from sales collateral.
  • The Neighbourhood Booster – Rise of Portals – Sample content from sales collateral.

Results

Our work helped the client secure a major new client in the Nordics, and supported and developed their sales and marketing assets. Additional projects have been undertaken around content creation.

Sample product video created to educate people about the Neighbourhood Booster product.
Sample product video created to educate people about the Agent Booster product.
Sample product video created to educate people about the Home Booster product.
Organic has consistently delivered compelling and commercially successful campaigns for me. I wouldn’t hesitate in recommending them to a B2B technology firm looking to accelerate growth.

Munya Hoto

Chief Marketing Officer, Adfenix