Adfenix: Positioning Approach to Strategy | Organic

Adfenix case study - image of man looking at digital device.

Service and project type

Digital Strategy | Strategy, Brand Positioning, Campaigns

Relationship

Adfenix is a leading proptech firm based in Sweden, with a strong presence across the Nordics, UK, Asia-Pacific, and USA. Their remarkable achievements have earned them a prestigious spot in the Deloitte Fast 50 for Sweden. Recognising their potential for further growth and expansion, we partnered with Adfenix to help solidify their market positioning and devise a digital marketing strategy.

Problem

When a newly appointed CMO, Munya Hoto, joined Adfenix they faced the challenge of needing a reliable partner to assist them in developing a robust strategy and providing seamless executional support across multiple workstreams.

Solution

We worked closely with Adfenix, leveraging our expertise and resources to provide the following tailored solutions that effectively addressed their unique challenges:

Positioning strategy development: Through a careful analysis of the market and competition, we crafted positioning strategies that positioned Adfenix as a leader in the industry. Our market positioning strategy emphasised Adfenix’s unique value proposition and set them apart from competitors.
Initial content marketing strategy: To establish a strong brand presence and engage their target audience, we implemented an effective content marketing strategy. This strategy incorporated the positioning approach to strategy, ensuring that Adfenix’s content aligned with their market positioning and resonated with their audience.
Webinar campaign for nurturing existing customers: Through webinars, we provided valuable insights and guidance on industry trends and best practices. This approach fostered stronger relationships, increased customer satisfaction, and encouraged repeat business, while also helping the team learn how to nurture existing customers.
Account-based marketing: To secure important new business projects, we employed account-based marketing tactics. By precisely targeting key decision-makers and customising our messaging to highlight Adfenix’s unique value proposition, we increased their chances of winning crucial contracts.
Creation of sample product videos: We developed visually captivating and informative product videos to educate the Adfenix team about the Home Booster product. These videos effectively showcased the features, benefits, target audience, and real-world applications of the product.

Results

Our partnership with Adfenix yielded remarkable results, driving their success and fueling their growth trajectory.

Our collaboration supported and developed Adfenix’s sales and marketing assets, equipping them with the tools and strategies necessary to thrive in their dynamic industry. The market positioning strategies played a pivotal role in helping Adfenix secure a major new client in the Nordics, solidifying their position as a market leader. Read how we did the same for Twindig on their brand launch creative campaign.

Sample product video created to educate people about the Neighbourhood Booster product.

Sample product video created to educate people about the Agent Booster product.

Sample product video created to educate people about the Home Booster product.

Organic has consistently delivered compelling and commercially successful campaigns for me. I wouldn’t hesitate in recommending them to a B2B technology firm looking to accelerate growth.

Munya Hoto

Chief Marketing Officer, Adfenix