Burrington Estates: A Fresh Brand Identity | Organic

Service and project type

Digital strategy | Winslade Park branding, visual identity, and story

Relationship

Burrington Estates, a Devon-based property developer, partnered with us to undertake a remarkable regeneration project at Winslade Park, an abandoned development near Exeter. Recognising the need for a distinct brand identity separate from Burrington Estates, they sought our expertise in brand identity creation to position Winslade Park as a premier destination for business, residential living, and recreation.

Problem

The Winslade Park regeneration project presented a bold and ambitious endeavor, transforming an abandoned site into a vibrant hub. With extensive parkland and plans for a luxury spa, it was crucial to establish a unique identity that would differentiate Winslade Park from Burrington Estates’ existing portfolio.

Solution

To tackle this challenge head-on, we commenced with a comprehensive brand discovery session. This allowed us to gain profound insights into the development’s essence and align our understanding with Burrington Estates’ goals. Leveraging our extensive expertise in property branding, we conducted meticulous research on luxury developments, identifying key elements that would contribute to Winslade Park’s success.

The birth of a compelling brand story

Armed with a deep understanding of Winslade Park’s distinctive features, we embarked on crafting a captivating brand story. This narrative would serve as the foundation upon which the entire brand would be built, effectively communicating the project’s values, vision, and aspirations to potential stakeholders.

Forging an indelible identity

Harnessing the expertise of our team, we unleashed a range of creative options. Each design option was meticulously crafted to resonate with the target audience and encapsulate the unique essence of Winslade Park. Our team ensured that every aspect of the new brand identity reflected the project’s aspirations, from color palettes and typography to imagery and graphic elements.

The power of a memorable strapline

Recognising the significance of concise messaging, we devoted attention to developing a memorable strapline. This succinct phrase succinctly captured the essence of Winslade Park, leaving a lasting impression on potential stakeholders and conveying the project’s core values. We’ve also created a powerful brand launch for Yomira, a premium luxury yacht charter business.

Open brochure featuring text and image of man swimming

Measurable success

Upon reviewing our crafted proposals, the client was captivated by one design that flawlessly embodied the spirit of Winslade Park. Waste no time; they swiftly embraced and implemented the chosen identity across various print and digital collateral, ensuring a consistent and impactful brand experience. We also created a stunning property marketing brochure, harmoniously complementing the newly established identity.

Results

Through our collaborative efforts with Burrington Estates, we successfully transformed Winslade Park into a vibrant entity.

Our dedication resulted in a unique brand story and visual identity that resonated with the project’s target audience (examples below). With the seamless implementation of the chosen design and the creation of an impressive property marketing brochure, Winslade Park now stands poised for continued success in the market.

Trust in our property branding agency’s expertise to elevate your property development project to new heights.