Optimizely: Raising brand awareness

Service and project type

Campaign Strategy | Creative Development | Asset Design

Relationship

We had been working closely with Optimizely (formerly known as Episerver) across a wide range of services, which included UX, UI, Data, and Analytics. This collaboration marked a continuation of our successful partnership.

Problem

In 2020, Episerver underwent a rebranding initiative to adopt the name Optimizely. They needed to align their existing proposition with the Optimizely brand. Seeking to raise brand awareness and establish their new identity in the market, they embarked on a strategic rebranding journey. As experts in successful rebranding, we were well-equipped to assist them.

Solution

We embarked on a research and strategic planning phase and then proceeded to develop a creative ideation process in close collaboration with the team.

Optimizely’s primary brand strength lies in its exceptional ability to facilitate adaptation. Their narrative resonates with its evolution from its Episerver origins. Recognising the significance of adaptation for their target audience, we strategically leveraged real-life client stories as compelling case studies.

Through these stories, we demonstrated how Optimizely empowers businesses to evolve their digital experiences, making them vibrant, dynamic, and adaptable to ever-changing customer needs. This campaign played a pivotal role in raising brand awareness and positioning Optimizely as a leading provider of DXP solutions in the market.

Results

The CEO and CMO were overwhelmingly delighted with the creative concepts we presented as part of the campaign. The successful execution of the rebrand strategy and the effectiveness of our awareness raising campaigns resonated with them. Read more from our strategy team on why brand relevance matters to your business.

Optimizely has now transitioned into the execution phase, confident in their ability to establish Optimizely’s brand presence and attract brands and decision-makers in the DXP space.