Body shop products positioned in the number 40

Service and project type

Digital strategy | 40th birthday campaign


We were retained to provide a global Instagram strategy and creative content to attract, engage, and grow The Body Shop’s audience.


Organic was briefed to improve engagement and increase followers on Instagram, with a campaign to celebrate The Body Shop’s 40th birthday.


We carried out a photoshoot in Brighton, The Body Shop’s birthplace. The images captured unique aspects of the town, paired with iconic products.


  • 8.3k new followers against a target of 5K
  • 78.6k total engagements, beating the 28k target by over 100%
  • 1.3m reach, smashing the KPI of 500k
40 anniversary promo video.