The Body Shop: Life begins at 40 - Organic

Body shop products positioned in the number 40

Service and project type

Digital strategy

Relationship

We were retained to provide a global Instagram strategy and creative content to attract, engage, and grow The Body Shop’s audience.

Problem

Organic was briefed to improve engagement and increase followers on Instagram, with a campaign to celebrate The Body Shop’s 40th birthday.

Solution

We carried out a photoshoot in Brighton, The Body Shop’s birthplace. The images captured unique aspects of the town, paired with iconic products.

Results

We exceeded all our targets and KPIs by a significant margin in the social media campaign.

Our campaign garnered 8.3k new followers, surpassing our target of 5k, and had 78.6k engagements, surpassing our target of 28k by over 100%. Additionally, we achieved a reach of 1.3m, exceeding our KPI of 500k. Overall, our social media campaign was a resounding success, helping us achieve their marketing goals.