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The Body Shop ‘Dare To Mask’ campaign

Service and project type

Social Media | Dare To Mask campaign


We were retained to provide a global Instagram strategy and produce creative content to attract, engage, and grow their audience. We increased follower growth from 200k to 1million based on our social strategy. Engagement rates across Instagram content increased dramatically.


The Body Shop needed support with the launch of their new face masks range. We were tasked with creating content and ads to support #DareToMask, a global UGC campaign.


We created five stop motions to show the recipes that make up the five new masks. Using Instagram ads we promoted the new masks and sent consumers to a sampling site to claim their free sample. Fans were greeted with a UGC wall of all the #DareToMask selfies and encouraged to share theirs when they used the mask.


  • During the campaign, TBS became the number one brand using #FaceMask on Instagram
  • Campaign reach of 6 million
  • 500k engaged users
  • 4.8k entries
  • CTR on ads improved by more than 50% vs previous ad performance and the learnings were rolled out to The Body Shop market teams worldwide.