Service and project type

Digital strategy | Dare To Mask campaign

Relationship

We were retained to provide a high traffic, multilingual microsite, a global Instagram strategy and creative content to attract, engage, and grow The Body Shop’s audience. 

Problem

The Body Shop needed support with the launch of their new face mask range. We were tasked with creating a microsite, content and ads to support #DareToMask, a global UGC campaign. The microsite had to communicate with numerous back-end systems globally, accommodating multiple languages.

Solution

We created a performance microsite and five stop motions to show the recipes that made up the five new masks. 

Using Instagram ads we promoted the new masks and sent consumers to a sampling microsite to claim their free sample.

Fans were greeted with a UGC wall of all the #DareToMask selfies and encouraged to share theirs when they used the mask.

The microsite housed rich content about the new range, and asked users to input information which would be used to serve them content tailored to their responses.

Results

  • During the campaign, The Body Shop became the number one brand using #FaceMask on Instagram
  • Campaign reach of 6 million 
  • 500kengaged users
  • 4.8kentries
  • CTR on ads improved by more than 50% vs previous ad performance and learnings were rolled out to The Body Shop market teams worldwide.
Looks aren’t everything, but the creation of stunning visual content was a key part of this campaign
Sample masking video to promote the campaign