The Body Shop website

Service and project type

Digital strategy | Social media, content creation

Relationship

We were retained to provide a global Instagram strategy and produce creative content to attract, engage, and grow The Body Shop’s audience. We increased follower growth from 200k to 1 million based on our social strategy. Engagement rates across Instagram content increased dramatically.

Problem

The Body Shop wanted to grow their social presence on Instagram, in line with their competition. They were also looking to align their global channels in look and feel.

Solution

The development and execution of a strategic plan to amalgamate and align all global social content into one channel. We increased follower growth from 200k to 1 million based on our social strategy. Engagement rates across Instagram content increased dramatically.

Results

  • We increased follower growth from 200k to 1 million based on a two year social and content strategy, supported by numerous campaigns.
  • Engagement rates across Instagram content increased dramatically.
Graphics for the campaign on social media.
The landing page.
Sample creative advert used across social media channels.