Tu website on tablet

Service and project type

SEO consultancy | SEO strategy | SEO training | Retainer

Relationship

Tu Clothing is a clothing brand that’s part of the Sainsbury’s Group. We were retained by them as a consultancy to support in developing and actioning their yearly SEO strategy.

Problem

Tu Clothing had seen yearly SEO growth, but this was very brand-orientated, and they were finding it difficult to gain more traction in the competitive space of clothing retail. 
Digital staff within Tu Clothing lacked the foundational knowledge of SEO which would be necessary to help drive the website’s content performance.

Solution

We conducted a number of extensive SEO audits, investigating the Tu Clothing website’s content and technical foundations. The recommendations from these audits were balanced against existing SEO activities to pave the way for the following years of BAU optimisation. 

The Tu Clothing SEO strategy has now evolved to include an extensive list of activities and actions which directly contribute to core digital marketing goals.

We have worked with content teams, development teams, and trading teams across the business to ensure everyone is using SEO effectively. We have also set up SEO help desks and conducted SEO training sessions with over 1,500 Sainsbury’s Group employees, delivered both in-house and remotely.

Results

  • 81% increase in organic search visibility YOY (SISTRIX)
Sistrix visibility score total domain - YOYOY growth
Sistrix visibility score total domain – YOYOY growth
Sistrix visibility score by category - YOYOY growth
Sistrix visibility score by category – YOYOY growth