How Tu Clothing Achieved 81% Growth Through SEO | Organic

Service & Project Type

SEO retainer, consultancy, strategy and empowerment.

Introduction

In the highly competitive world of retail fashion, standing out online takes more than brand strength alone. It takes technical precision, content excellence and organisational alignment. When Tu Clothing (part of the Sainsbury’s Group) wanted to strengthen their SEO performance, they turned to Organic for expert support.

The Challenge

While Tu Clothing had achieved steady SEO growth, their efforts were mostly brand-driven. They faced two core challenges:

Increased competition in the clothing retail space made organic gains harder to achieve.
Gaps in foundational SEO knowledge among internal teams limited their ability to drive continuous improvements.

To build on past success and unlock further growth, they needed a more comprehensive, sustainable SEO strategy.

Our Solution: Empowerment & Technical Excellence

Organic developed a multi-pronged SEO strategy focused on technical optimisation, content enhancement and team empowerment.

Key initiatives included:

Comprehensive SEO audits
SEO help desks and SEO training sessions for over 1,500 employees
Full website migration and ongoing support
Technical SEO enhancements (parameters, canonicalisation, H1s)
Cross-team collaboration

This integrated approach made SEO a core capability, not just a channel.

Results

The results of our partnership with Tu Clothing speak for themselves:

81% year-on-year growth in organic search visibility (SISTRIX)
All-Time Visibility Highs, with a SISTRIX score of 34.397 recorded at the end of May 2025
Sustained SEO momentum through technical and content improvements

By combining expert strategy with team enablement, we helped Tu Clothing achieve sustainable, measurable SEO growth.